Scott Smith – Owner of Ez Par Golf and Turf
The Live Site:
A clean, professional, website that serves as a landing place for potential clients to view Scott’s services, showcase his work and legitimize his business. Requirements included a project portfolio with pricing to help potential clients get an idea of what different projects might cost and cut down on one-on-one consultations with folks who had underestimated what artificial turf costs.
Scott is a big golf guy, and specializes in creating private putting greens for his clients so we went with blues, greens and a golf theme that provide the website with a well manicured, easy to navigate look with a similar feel to what a client might expect from having a well manicured, easy to maintain yard.
The EZPar golf and turf site has everything you would expect from a typical website and includes a home page, about page, FAQ with drop down answers, custom forms that easily integrate with an email marketing campaign software, contact information and a beautiful portfolio of work.
The project portfolio was incredibly important to this project in that it needed to display before and after images, a timeline of completion, and pricing in order to serve the purpose of qualifying leads before the team set out on in person job quotes. The portfolio was designed with individual project posts that feed into a categories page forming a beautiful display of work that can be clicked on for a more indepth view of the individual project.