What’s up with copywriting anyway?

You don’t get a second chance to make a first impression.

Make sure your copy is doing its job of selling for you! Copy needs to be concise, informative, highlighting benefits and showing off features, all while seamlessly guiding the reader through the selling process.

We capture the essence of who you are, what you offer, and why you are the absolute best choice.

Communicating your story, connecting to customers, catalyzing action — is the key to making a great impact and being highly rewarded for your efforts.

When you’ve got mere seconds to make an impression on a potential customer, you better use that time wisely. Copy needs to hook, get readers invested, and drive action.

Skip the struggle of:

·      Researching competitors

·      Fretting about SEO

·      Staring at blank pages

·      Second guessing every line you write

We’ll make sure your copy matches the amazing new website design you are investing in. The complete package is the up-level in your marketing that you want to look professional and trustworthy.

If you’ve got existing copy that has grown dusty, we can provide an affordable refresh that really reflects where you are at now in your business. People tend not to trust websites that look like it’s been a long time since an update in design or information.

The Copywriting Process

Research

This is a deep dive into your clients/customers pain points, research into the exact language they use, and the voice and tone of your company. I collect testimonials to support your amazing offers. And you get clarity on your brand through the Brain Download^TM Questionnaire, to dig up all the good stuff you aren’t even consciously thinking about!

Writing

All the wonderful research collected is synthesized into the best possible language to entice your audience to take the actions you want them to take (sign-up, respond, hit the buy button). After the first version is completed, you are given a walk-through of the copy and instructions on how to give feedback for changes.

Review & Revisions

Two rounds of revisions are included in the Custom Copy Package to really dial in the message, so it feels amazing to you. After revisions, you’ll receive your final copy within 2-3 business days, and then it can be incorporated directly into your website design- we do the heavy lifting you just get to sit back and relax.

Custom Copy Package: Add-on to Design Packages

With the Custom Copy Package Add-on you get:

• 1 message refining session in the research phase where we dig into your answers on the Brain Download^TM Questionnaire.
• Clarity on your unique voice and tone that can be used in your other marketing assets (from social media to sales pages).
• Customer research that will bring you from speaking AT your customers, to speaking LIKE them, in their language.
• Customized website copy for up to 3 main pages of your website (Home, About, Services/Work With Me) and up to one additional short page (blog page introduction, contact page, email opt-in landing page).

For the expert copywriting to really make your website shine, the Custom Copy Package Add-on investment is: $2400

Copy & Content Projects We Can Help With:

Websites

Sales Pages

Lead Magnets

Facebook/Instagram Ads

Landing/Opt-in Pages

Copy Editing of Existing Assets

Professiona Bios

Blogs

Email Sequences

Please meet Ricki Oldenkamp – Copywriter Extrordinaire

Hi, Ricki here, a highly motivated entrepreneur who loves words. I spent a decade as a buttoned up scientific researcher where personality was not permitted in the scientific journal articles I was writing. Finally, my personality needed to be set free, so I gave myself permission to take my writing in a new direction. Now I help passionate go-getters unleash their personalities — so their websites and other copy assets can shout from the rooftops how amazing they are. My copy covers the trifecta: connect, compel, and sell. So let me put my conversion copy techniques to work on your brand; you’ll be happy the copy is done, and done right!